The average facebook user is not a teenager

According to a study by Royal Pingdom, about 25% of all social media users are between 35 and 44 years old. Only 24% of the users are under 25. The average user is 37 years old.

The company also looked at the age structure of facebook and found out that the averag age of facebook users is about 38, the average age of LinkedIn users is 44, and the average age of MySpace users is 31 years. The average twitter user is about 39 years old.

In another study the company conducted in 2009, it was found that 84% of all social network sites (Facebook, Twitter, MySpace,…) have more female than male users. 64% off all MySpace users are female. However, the ratio male-female among facebook users (57% female) and twitter users (59% female) is relatively balanced.

If you already advertise through social media, or you intend to do so in a near future, make sure to consider these statistics. Make sure, you really reach your target audience!