Friday, March 19, 2010

Newsletters- a way of keeping your customers or members informed

If you want to keep your customers or club members upt to date, but you don't want to invest much, then we recommend a newsletter. It can be sent to interested people per email or it can be offered for download on your website. In your newsletter you can summarize what has happened in your organization or club over the last few weeks or months.

There are many organizations that already offer newsletters. Just subscribe and it will be sent to you.

The easiest way to write your newsletter is with a word processing program, such as OpenOffice or something similar. Because text documents look different on every computer - fonts might be missing or the software is not installed - it is advisable to convert the document into a pdf document. In order to create pdf documents you can use freeware (such as pdfcreator or freepdf).

If you want to send your newsletter to multiple recipients via your regular email software, make sure you put all recipients in bcc. This will make the different email addresses invisible for the different recipients. You can set your own email address as cc.

Of course, there are many other ways to create and send newsletters. If your website is built with a content management system (cms) you can send the newsletter directly through the system there.

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