Tuesday, March 9, 2010

Starting your marketing campaign

Usually, the marketing budget of small companies is not particularly large – often it is non-existent. Therefore, you must be creative when it comes to marketing your company.

You can start your marketing campaign as follows:
  • Ask your suppliers or partners, to advertise together with you.
  • Take the time to send recommendations and buying impulses to existing customers.
  • Think about introducing yourself to the local or regional press - possibly as an expert in your field.
  • Invite people to your company. Maybe there is a concert in your city for which you can provide tickets? This might get you on the air in the local radio station.
While spending your marketing budget, remember to measure your marketing efforts. You can code your ads or ask your new customers where they have about you. This way, you will get to know which efforts work and which efforts are redundant and you can replace them with efforts that work better.

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