Showing posts with label advertising expenditures. Show all posts
Showing posts with label advertising expenditures. Show all posts

Friday, June 4, 2010

Wasted money for advertising - quote by John Wanamaker

Half the money I spend on advertising is wasted; the trouble is I don't know which half. /John Wanamaker, US merchant

Do you know, which half of your advertising expenditures goes to waste? What is the amount of your marketing budget and what is its effect?