Tuesday, November 2, 2010

Color symbolism: Meaning of colors III - The colors orange and brown

The significance of the colors orange and brown in Western Europe and USA:

The color orange
  • Orange combines the energy of red with the happiness of yellow. Usually, the color symbolizes joy, sunshine, the tropics, enthusiasm, fascination, creativity, determination, attraction, success, encouragement and inspiration.
  • For the human eye, orange is a very hot color. Nevertheless, orange is not as aggressive as red.
  • As a citrus color, orange is associated with healthy food and also stimulates the appetite.
  • Orange is the color of autumn and harvest and symbolizes strength and endurance.
  • Design and Advertising
    Orange has very high visibility and is therefore used to attract attention and highlight the main elements of a design. The color orange is particularly suitable for the advertising of food and toys.
  • Color gradiations
    Dark orange represents deceit and mistrust.
    Red orange is associated with desire, sexual passion, pleasure, dominance, aggression and drive.
    Gold is associated with illumination, wisdom, wealth and high quality and evokes the feeling of prestige.

The color brown
  • Brown represents health, authenticity, down-to-earthness, steadfastness, simplicity, convenience and reliability.
  • Brown is a warm neutral color that can stimulate the appetite.
  • Color gradiations
    Red brown is associated with autumn and harvest.

Get to know more about the colors red and yellow.

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