Thursday, October 14, 2010

Color symbolism: Meaning of colors II – The color yellow

In a post about the color red, you will also get to know more about color symbolism in general.

The meaning of the color yellow in Eastern Europe and the U.S.:
  • Yellow is the color of the sun and is associated with joy, happiness, intellect, energy, honor and loyalty.
  • The color yellow produces a warming effect, arouses cheerfulness, generates muscle energy and stimulates mental activity.
  • Pure yellow is an eye catcher, which is the reason that cabs are painted yellow. Often, yellow on a black background is used as a warning.
  • Design and advertising
    With yellow, certain parts of a design can be highlighted.
    Yellow is used to produce positive and friendly feelings.
    Especially when advertising children's and leisure products, the color yellow is used.
    For advertising more prestigious, expensive products for men, yellow should not be used, as men rather see the color yellow as "childish".
    Also when advertising products, where safety and stability are important, you should avoid the color yellow, as it is considered unstable and sponatenously.
  • Color gradiations
    Color gradiations of the color yellow do not look very appealing, as the color loses its serenity and starts to look dirty.
    Dull yellow stands for warning, jealousy, illness and decline.
    Light yellow is associated with freshness, joy and intellect.

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