Quote by William Bernbach - what counts is the truth

“The most powerful element in advertising is the truth.” /William Bernbach, revolutionary American advertising executive, 1911-1982

When working in advertising, sticking to the truth is very important. However, many advertisers do not care about this simple rule.

Quote by Thomas Jefferson - don't stop advertising

“The man who stops advertising to save money is like the man who stops the clock to save time.” / Thomas Jefferson, third president of the United States, 1801-1809

Do you stop the clock when you are running out of time? Of course not! However, many businesses and organizations stop advertising, as they think they cannot afford it any longer.
How come that many businesses are able to advertise big time when everything goes well and they are in a good financial position? Once business slows down and they make less profit, the budget for marketing and advertising is cut. But shouldn’t you expand the marketing budget at this time?

Once the economy slows down, many businesses – big and small – cut their advertising. That means if you advertise now, you will be recognized much easier, as the advertising landscape is not as crowded. The chance of people actually noticing your advertising efforts increases. Maybe you are lucky being the only business in your industry showing consumers that you are there.
If you hide once your sales go down, your customers will not recognize you anymore and your sales will keep on going down. When your competitors hide is the perfect time for you to advertise and show that you are there for the consumers.

Quote by Henry Ford - Marketing like chicken

"Ducks lay eggs discreetly, on the other hand a chicken makes noise so the whole estate can hear. What is the result? The whole world eats chicken eggs, just few use duck eggs.“ /Henry Ford

Act like chicken. Make noise. Market your product. Without marketing nobody will see you!

The importance of marketing according to D. Packard

„Marketing is too important to be left to the marketing department.“ /David Packard (Co-founder of Hewlett-Packard)

This quote by the founder of Hewlett-Packard is only partially correct. Today, many firms offer products that cannot be differentiated from others easily. Therefore, it is important how customers perceive the product. The perception can be influenced with the right marketing strategy, as well as the implementation of this strategy. The management of an organization should set this strategy together with marketing experts (internal and external). But consider, that the strategy will mainly be implemented by the organization's marketing experts. The big field of marketing is too complicated for managers, who do not have the experience with it.

Economics - quote by John Ruskin

“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper, and the people who consider price alone are that person's lawful prey.

It is unwise to pay too much, but it is also unwise to pay too little. When you pay too much, you lose a little money, that is all. When you pay too little, you sometimes lose everything because the thing you bought is incapable of doing the thing you bought it to do.

The common law of business balance prohibits paying a little and getting a lot...
It can't be done. If you deal with the lowest bidder it is well to add something for the risk you run. And if you do that you will have enough to pay for something better.”

John Ruskin (1819-1900), English author, artist, art historian and social thinker.

Marketing and PR

"If a young man meets a girl and tells her what a great guy he is, then it’s advertisement. When he tells her, how beautiful she looks, it's promotion. If she decides to take him, because she has heard from others that he is a great guy, it’s public relations. "/ Alwin Münchmeyer

On the Internet nowadays marketing and public relations cannot be separated anymore. Beyond the Internet, however, many companies still have a marketing department and a separate PR department.
Through the Internet, especially blogs and Internet communities, boundaries between marketing and PR dissolve. Therefore, it is important for companies to recognize that marketing and PR go hand in hand now.

Quote - Henry Ford

„If you want to put one dollar into your business, you need to have one more to make it public.“ /Henry Ford I.

You don't need to know everything

Lo importante no es saber, sino tener el tel éfono del que sabe.
(Les Luthiers)

The important thing is not knowing something, but to know the phone number of the one who know.
(Les Luthiers)