Every day we exchange lots of information through social networks like LinkedIn, Facebook, MySpace, Twitter, Youtube or Xing. So why not use these online communities as a marketing tool? Millions of people gather in social networks to share information or videos, and to make photos available for others. Companies and associations can also make their news and information available in these online communities.
Effective advertising through marketing mix
The most effective way to attract customers is a mixture of online and offline media - which connects real life with virtual life on the Internet. This combination could become your success!
A very positive aspect is that companies and organizations can create more personalized advertising through clusters (identification of groups). In the various social networks this could be distribution by age, gender, region, or interests such as hobbies, work, etc. Therefore, social networks should be used to promote niche products with very specific and individual target markets. It is not easy to sell everyday products with this approach. The identification of groups should be an easy task, since many people add everything about their lives in their profiles in online communities.
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