Stationery - have it printed professionally on recycling paper

As a company or association and as a freelancer, you should always worry about your appearance. It should be as professional as possible. So you should always use for your stationery Korespondenzen. You should also consider having your stationery printed professionally.

Whether you print your own stationery or have it printed, use better paper. Most people use cheap copy paper (80 g/m²). For a professional appearance, this is not really suitable. Experiment with different papers and try them out to make sure that you select a paper on which the ink runs from inkjet printing. Consider a slightly thicker paper such as 90 g/m². Also ensure that with the weight of the paper you do not exceed the normal weight limit for standard letters. Otherwise you will have to pay more postage.

Nowadays, there are different beautiful (white) papers made from 100% recycled paper - so that you can actively contribute to environmental protection. Should you not like a pure recycling paper, you can instead use an FSC-certified paper. The abbreviation FSC stands for Forest Stewardship Council. Resources for paper with this label come from sustainable forests.

If you have more stationery printed professionally, you should think about, which information will stay and which will be dated after a while. For example it makes little sense to have an address printed that will be changed soon anyways.

Even if it is cheaper to print more, do not print too many. Otherwise, years later you will have stationery that you do not really like anymore.

Consistent appearance for your business or organization

When looking at the appearance of your business or organization it is important to show consistency. This will help to improve the brand recognition and also provide your appearance with a professional look.

A short, concise and catchy company/organization name is important. This name should differentiate you from the masses and from competitors. Of course, the name should fit your target group and be easy to spell.

Once you have a name, have a freelancer (or an affordable agency) design your logo. The money spent for it will be worth it.
There are different types of logos:
* Logo that consists of a sign, such as single letters, numbers or abbreviations.
* Logo that consists of the company name, product name or a name made up.
* Logo that consists of a picture or illustration.
With this kind of logo it can take a while for the company to be become known for its logo. Therefore, as an entrepreneur you should choose a different type of logo.
* Logos that consist of a combination of graphical and textual elements.
These kind of logos will be recognized fastest and they are easier to remember.

Viewers should be able to identify and recognize your new logo without any problems. It should be easily readable - even from a greater distance or when displayed smaller.

Your logo should consist of only one color, since printing a multicolored logo will be more expensive. Also, your logo should look good when black and white so you can use it universally. Monochrome logos do not have to be boring.

Once you have your logo, have stationery designed and printed, as well as business cards.

Additionally, you should choose a certain font that will fit your company. This will be your 'home font' from now on. You will use this particular font for all your printed matters.

Make sure, all your advertising material shows consistent appearance.

Your logo should always be used in the same way. Always use the same color, the same proportions and place it at the same position. Always use your 'home font' in the same size on your advertising material. If you use colors, make sure they are used consistently as well.

Adjust all your advertising material (logo, stationery, business cards, sign, brochures, website) to make sure the appearance is consistent.