Color symbolism: Meaning of colors III - The colors orange and brown

The significance of the colors orange and brown in Western Europe and USA:

The color orange

• Orange combines the energy of red with the happiness of yellow. Usually, the color symbolizes joy, sunshine, the tropics, enthusiasm, fascination, creativity, determination, attraction, success, encouragement and inspiration.
• For the human eye, orange is a very hot color. Nevertheless, orange is not as aggressive as red.
• As a citrus color, orange is associated with healthy food and also stimulates the appetite.
• Orange is the color of autumn and harvest and symbolizes strength and endurance.
• Design and Advertising
  Orange has very high visibility and is therefore used to attract attention and highlight the main elements of a design. The color orange is particularly suitable for the advertising of food and toys.
• Color gradiations
  Dark orange represents deceit and mistrust.
  Red orange is associated with desire, sexual passion, pleasure, dominance, aggression and drive.
  Gold is associated with illumination, wisdom, wealth and high quality and evokes the feeling of prestige.

The color brown

• Brown represents health, authenticity, down-to-earthness, steadfastness, simplicity, convenience and reliability.
• Brown is a warm neutral color that can stimulate the appetite.
• Color gradiations
  Red brown is associated with autumn and harvest.

Get to know more about the colors red and yellow.

Color symbolism: Meaning of colors II – The color yellow

In a post about the color red, you will also get to know more about color symbolism in general.

The meaning of the color yellow in Eastern Europe and the U.S.:

• Yellow is the color of the sun and is associated with joy, happiness, intellect, energy, honor and loyalty.
• The color yellow produces a warming effect, arouses cheerfulness, generates muscle energy and stimulates mental activity.
• Pure yellow is an eye catcher, which is the reason that cabs are painted yellow. Often, yellow on a black background is used as a warning.
• Design and advertising
  With yellow, certain parts of a design can be highlighted.
  Yellow is used to produce positive and friendly feelings.
  Especially when advertising children's and leisure products, the color yellow is used.
  For advertising more prestigious, expensive products for men, yellow should not be used, as men rather see the color yellow as "childish".
  Also when advertising products, where safety and stability are important, you should avoid the color yellow, as it is considered unstable and sponatenously.
• Color gradiations
  Color gradiations of the color yellow do not look very appealing, as the color loses its serenity and starts to look dirty.
  Dull yellow stands for warning, jealousy, illness and decline.
  Light yellow is associated with freshness, joy and intellect.