Logo design

Nice logos can be comprehended, learned and recognized easily. Your logo (usually) is the element of your visual identity that is seen the most.

Once you start developing a logo for your business or organization, there are a few things to consider:

• It is advisable to hire a designer for your logo.
• Your logo should go well with your business/organization and you (and your staff) and of course you should like it.
• Of course, the lgoo should reflect the skills and core features of your company or association.
• It should also fit the target group you want to reach.
• Shapes, colors and fonts should make a unified image and also fit the image your company/organization wants to communicate.
• A high signal effect of your logo would be desirable - in order to increase the recognition value.
• The nicest logo will not help you, if it does not stand out from the logos of your competition. It should also be unique.
• Your logo can be designed to follow a short-term trend or it can be usable throughout a long period. If you wnat to follow a trend consider that what is in today can be out tomorrow.
• As your logo will be used on your business card as well, it should be designed in a way that it is still readable when printed small. Also, it should still look good when printed black and white, for example when sent on a fax.
• Make sure that your logo is recognizable and works when used in different media (internet, print, outdoor advertising).
• To make sure your designer can create good work later on with your logo on it, such as flyers and posters, your logo should be available as a vector (eps file).

Marketing for entrepreneurs – first steps

In the beginning, you won’t have the resources in order to conduct large-scale advertising campaigns. However, this is not absolutely necessary.

What you should definitely spend some money for in the beginning:

• In order to increase the recognition value of your new business, you should have a professional logo.
• Also have a graphic designer make you a business card. These can be used in place of an elaborate and expensive promotional leaflet.
• Get a quote here from a designer for logo and business card together, so you come off a bit cheaper.
  You should get your business card as a PDF file that you can then upload to a supplier on the Internet in order to have it printed.
  Do not forget any important information on your business card, such as company name, logo, your name, phone, fax, email, website, address, and eventually what you sell.
• A web site now belongs to the basic equipment of a company. Here, it is advisable to start small. In the beginning the same information that is on your business card should be enough.
  If you want to update your website periodically, without HTML or other skills, you should switch to a site with a CMS (Content Management System). You will be able to login on any PC - without having to install software - and update your website easily.