by Jay C. Levinson and Seth Godin
• Paperback: 396 pages
• Publisher: Mariner Books; 1 edition (November 19, 1994)
• Language: English
• ISBN-10: 0395700132
• ISBN-13: 978-0395700136
• Price: $19.95
Levinson and Godin are very well-known in the U.S. in the area of guerrilla marketing. The first edition in the U.S. was published in 1994 – therefore the Internet is not really mentioned. However, there are many useful tips – great for people not working in the marketing industry.
The book is written in a very practical and useful way and mainly targets newcomers to marketing and advertising.
Showing posts with label local marketing. Show all posts
Showing posts with label local marketing. Show all posts
Monday, January 18, 2010
Tuesday, December 15, 2009
Local marketing
For small and medium businesses well thought out, regional marketing (local marketing) is a great chance. Even with a small budget effective results can be accomplished. Of course different measures, such as local public relations, advertisements, direct marketing, local sponsoring, as well as a well thought out pricing policy should be combined. A well-balanced marketing mix will make it possible to increase the volume of sales.
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