Why business cards are important

First of all, ask yourself why you need business cards. Who do you give your business cards and in which situations?

Your business card is a very important advertising medium. With well-designed business cards, you can make a great impression.

You can design your business cards yourself, e.g. with Word, and then send the file to the printer of your choice. Another possibility is to create the business cards online. I would advise you to leave the design to a professional. People will be able to tell by looking at your business cards if they were designed professionally or if you cobbled them together.

You should always have a few of your business cards with you - no matter where you go. You can put business cards in your pocket, purse or your deposit them in your car - this way you always have some at hand. You should keep your business cards in a case, so they won't wrinkle or get stained. Never pass dirty or creased business cards. This is unprofessional. Just throw away your useless business cards.

Place your business cards in letters to your customers. If you send an invoice, you can attach a cover letter and also your business card. There are several possibilities for attaching your business cards: Put your business card in a pre-cut mount, use self-adhesive business card pockets or simply attach the card with a paper clip.

When you go to appointments with customers or events, you should always have your business cards handy. Hand off your business card at the registration when you go to an appointment. This way, your conversation partner also does not confuse your name.

If you get business cards from other people, keep them separate and do not put them into the pile of your own business cards - that could lead to confusion, if you have to pick out your own business cards from the stack.

If you are at a trade show where you hand out many business cards, you should make a note at the make about where you met the person and what you discussed. This prevents confusion and at the end of day you can go through the stack of cards again and figure out who to contact first.

Newsletters- a way of keeping your customers or members informed

If you want to keep your customers or club members upt to date, but you don't want to invest much, then we recommend a newsletter. It can be sent to interested people per email or it can be offered for download on your website. In your newsletter you can summarize what has happened in your organization or club over the last few weeks or months.

There are many organizations that already offer newsletters. Just subscribe and it will be sent to you.

The easiest way to write your newsletter is with a word processing program, such as OpenOffice or something similar. Because text documents look different on every computer - fonts might be missing or the software is not installed - it is advisable to convert the document into a pdf document. In order to create pdf documents you can use freeware (such as pdfcreator or freepdf).

If you want to send your newsletter to multiple recipients via your regular email software, make sure you put all recipients in bcc. This will make the different email addresses invisible for the different recipients. You can set your own email address as cc.

Of course, there are many other ways to create and send newsletters. If your website is built with a content management system (cms) you can send the newsletter directly through the system there.