The importance of marketing according to D. Packard

„Marketing is too important to be left to the marketing department.“ /David Packard (Co-founder of Hewlett-Packard)

This quote by the founder of Hewlett-Packard is only partially correct. Today, many firms offer products that cannot be differentiated from others easily. Therefore, it is important how customers perceive the product. The perception can be influenced with the right marketing strategy, as well as the implementation of this strategy. The management of an organization should set this strategy together with marketing experts (internal and external). But consider, that the strategy will mainly be implemented by the organization's marketing experts. The big field of marketing is too complicated for managers, who do not have the experience with it.