“If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.” /Antoine de Saint-Exupéry
When the communication is motivating, more ambitious targets can be reached. This can be the case in companies, associations or clubs.
You can make other people your allies more easily, if you manage to get them on your side.
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