Monday, April 19, 2010

Obama and the social networks

Social media are becoming increasingly important for advertising and PR. More and more organizations create positions for people that take care of communication with customers/members through social networks.

The American President, Barack Obama, already created such a position a while ago. Now, this position as a social networks manager is available, as Mia Cambronero does not want to do it anymore.

Getting paid for hanging around in facebook, twitter, myspace and others all day? That sounds too good to be true.
However, it is not completely clear, what qualifications are required for such a position. Of course you will need experience with social networks - but how much experience can anyone have with something that has not been around for a long time? Social networks are not yet matured and keep on developing. Those people having to do with social networks have to acquire new knowledge quickly, in order to make sure they do not miss any trends an are up to date all the time. Of course, you will need a certain experience in writing thrilling and motivating articles. Correct orthography and phrasing are always important in a job like this. Also, marketing knowledge and experience, as well as creativity might come in handy. You should be able to develop new social media strategies. Managing social networks is not a 9 to 5 job - you are always working...

But now let me go - have to send my applicaion to Obama real quick!

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