Logo design

Nice logos can be comprehended, learned and recognized easily. Your logo (usually) is the element of your visual identity that is seen the most.

Once you start developing a logo for your business or organization, there are a few things to consider:

• It is advisable to hire a designer for your logo.
• Your logo should go well with your business/organization and you (and your staff) and of course you should like it.
• Of course, the lgoo should reflect the skills and core features of your company or association.
• It should also fit the target group you want to reach.
• Shapes, colors and fonts should make a unified image and also fit the image your company/organization wants to communicate.
• A high signal effect of your logo would be desirable - in order to increase the recognition value.
• The nicest logo will not help you, if it does not stand out from the logos of your competition. It should also be unique.
• Your logo can be designed to follow a short-term trend or it can be usable throughout a long period. If you wnat to follow a trend consider that what is in today can be out tomorrow.
• As your logo will be used on your business card as well, it should be designed in a way that it is still readable when printed small. Also, it should still look good when printed black and white, for example when sent on a fax.
• Make sure that your logo is recognizable and works when used in different media (internet, print, outdoor advertising).
• To make sure your designer can create good work later on with your logo on it, such as flyers and posters, your logo should be available as a vector (eps file).