Friday, April 2, 2010

Logo design

Nice logos can be comprehended, learned and recognized easily. Your logo (usually) is the element of your visual identity that is seen the most.

Once you start developing a logo for your business or organization, there are a few things to consider:
  • It is advisable to hire a designer for your logo.
  • Your logo should go well with your business/organization and you (and your staff) and of course you should like it.
  • Of course, the lgoo should reflect the skills and core features of your company or association.
  • It should also fit the target group you want to reach.
  • Shapes, colors and fonts should make a unified image and also fit the image your company/organization wants to communicate.
  • A high signal effect of your logo would be desirable - in order to increase the recognition value.
  • The nicest logo will not help you, if it does not stand out from the logos of your competition. It should also be unique.
  • Your logo can be designed to follow a short-term trend or it can be usable throughout a long period. If you wnat to follow a trend consider that what is in today can be out tomorrow.
  • As your logo will be used on your business card as well, it should be designed in a way that it is still readable when printed small. Also, it should still look good when printed black and white, for example when sent on a fax.
  • Make sure that your logo is recognizable and works when used in different media (internet, print, outdoor advertising).
  • To make sure your designer can create good work later on with your logo on it, such as flyers and posters, your logo should be available as a vector (eps file).

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