Monday, April 26, 2010

Advertising with flyers - preparing a brochure step by step

Although the creation of flyers and brochures can be very time consuming, it is worth it. You have the opportunity to present your company/club. And not just with words, but also with images.
In addition, flyers and leaflets can be read anywhere and over a longer a period of time. Products or services that need a lot of explaning can easily be presented in a flyer or brochure.

Before you get started, you should determine your budget. The amount of money needed depends on whether you wnat to design the leaflet yourself or hire an expert.

2. Hire a designer or make it yourself?
If you think about making the design of your flyer on your own, you need to figure out, whether it is really worth it. Calculate how long it will take you to learn the software and how to design it and also how long it will take you to get the flyer ready to have it printed. Then multiply this number by your hourly wage and double the amount - for all the suffering and trouble you will go through when creating the flyer yourself, when nothing works out the way you had imagined.
Then consider whether it is worth this sum to your or if you should rather hire an expert.
You should provide your graphic designer or agency with sufficient information. The more information you provide to your designer, the faster and easier he/she can work on your flyer.

3. Purpose
Consider the purpose you need the flyer for. Do you want to run image advertising and you want to present your company? Do you want new members for your club? Do you want to collect donations for your organization?
Do you need short information leaflets for your stand at a fair or a comprehensive brochure with prices?

4. Type of flyer/brochure
Depending on the scope of the content or the information that you want to pass on, you need to decide on a flyer or a brochure.
- Flyer: A flyer has at least one page and consists of a single piece of paper that is folded.
- Brochure: The brochure is somewhat more comprehensive and consists of several, usually stapled pages.

5. Audience
Who will get your flyer? Should it appeal to young people or rather to adults? Depending on who you appeal to it does affect the design of the flyer.

6. Quantity
How many flyers do want to print? Printing will get cheaper per flyer if you have them print more. But do you really need 10,000 flyers or brochures? Maybe 5,000 or 1,000 are enough? Printing too many does not make sense if you are not able to distribute them in a timely manner. Nobody likes to read an outdated brochure. It is always possible to have copies printed later on.

7. Distribution
Where do you want to distribute your flyer? Where will you put it so people can pick it up?
Depending on where you will put your flyer, it should be designed differently, so that it stands out and will be picked up by people.
Will you send him by mail?
If you want to send your flyer primarily by mail, you should consider what else you want to put in the same envelope. Do not have your flyer printed on heavy paper if you intend to send it with a letter, as the envelope will get too heavy and you will end up paying a lot for shipping.

8. Content
The contents of your flyer or brochure is based primarily on the purpose of the flyer, the target group and the distribution. Formulate short, precise and clear sentences. Think about a meaningful and clear structure for the entire text. The target audience should understand what is at stake!
The entire text should be structured in a way that even when just skimming through it will become clear what is going on. Add highlighted key words to your text that jump immediately when reading.

9. Pictures and captions
You might think captions are unimportant. The opposite is the case. Captions are usually read before the actual text.
Do not describe the image, but set up important performance data in the captions.
How to get budget-friendly photos if you do not have your own, you can read here:>Budget-friendly photos for your advertising<

10. Selection of a designer or an agency
Agencies can be found in the yellow pages. Freelance graphic designers who usually work a lot cheaper than agencies are more difficult to find. Ask people you know, other business owners, who they are working with. Check with several graphic artists and also sit down with them to figure out whether working with them would be possible.

11. Selecting a printing company
If you work with a graphic designer he/she will be able to help you when choosing a print shop. Otherwise, you can of course ask different printing companies and get quotes from them.

12. Printing and print-ready file
If you want to create your flyer yourself, you should ask the printing company which file formats can be processed there. If you create your flyer for example with Microsoft Publisher and the printing company does not have this software, it will be impossible to print the flyer.
Most printers will need a PDF file containing your data. This should have embedded fonts and graphics - this can be set when creating a PDF file.
Images should also be converted to CMYK. Most digital cameras create photos for the screen view - these photos are only available in RGB. If you do not know how to convert them, just pass them to the printing company. Also make sure you have high-resolution photos with at least 300 dpi. Otherwise, your photos will print slightly blurred/fuzzy or pixilated.
Do not just make photos or graphics that you insert in Word, Publisher or any other program bigger! Photos are usually inserted with the biggest size possible and if you just make them bigger, they will become blurry or pixelated.

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