Your ad should consist of several elements: the eye-catcher - this can be a photo or an illustration; a headline - the headline that appeals to the audience, of course; the text – which explains to your audience in brief what this is about; and of course the logo and the address of your company.
It is important not to forget the A.R.A.-principle (Action - Reaction - Action)!
Impact of your ad
It has been scientifically proven that the first impression is crucial in an advertisement.
Therefore, you should have your ads made by a professional – this will cost you, but you will set yourself apart from the poorly designed advertisements of your competition. Updates ad can be made later by the publisher of the magazine in which the ad will appears.
To function, your ad should not be oversized. A small ad is absolutely fine. Also, if your ad is smaller, you will have the money to advertise several times in a row!