Monday, January 18, 2010

Book review - The Guerrilla Marketing Handbook

by Jay C. Levinson and Seth Godin

• Paperback: 396 pages
• Publisher: Mariner Books; 1 edition (November 19, 1994)
• Language: English
• ISBN-10: 0395700132
• ISBN-13: 978-0395700136
• Price: $19.95

Levinson and Godin are very well-known in the U.S. in the area of guerrilla marketing. The first edition in the U.S. was published in 1994 – therefore the Internet is not really mentioned. However, there are many useful tips – great for people not working in the marketing industry.
The book is written in a very practical and useful way and mainly targets newcomers to marketing and advertising.

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