Keyword research – find out, what your customers are really looking for

In order to be able to target your customers through the Internet, you need to know, which keywords they use to look for certain information.
When people want to buy something, they often look online first. Especially buyers of computers and consumer electronics rather rely on search engine results before buying, than on social media. This is shown in a stuy by comScore ('The Value of Retail Search and Position') that asked more than 1000 buyers. 30 percent of people asked in the study said, they would use search engines as a first or second step when looking for information.

In order to find out, which keywords are used by your potential clients, use the following tools online:

• Google AdWords Keyword Tool
  Enter a search term here and the tool will give you other search terms related to it. You can also see the popularity of keywords over time here.
• Google Trends
  Here you can see trends of keywords you entered.
• adCenter Labs Keyword Forecast
  Shows the popularity of keywords entered.

Use your newly acquired knowledge and revise your website so that you will be found in search engines with your chosen keywords.