When people want to buy something, they often look online first. Especially buyers of computers and consumer electronics rather rely on search engine results before buying, than on social media. This is shown in a stuy by comScore ('The Value of Retail Search and Position') that asked more than 1000 buyers. 30 percent of people asked in the study said, they would use search engines as a first or second step when looking for information.
In order to find out, which keywords are used by your potential clients, use the following tools online:
- Google AdWords Keyword Tool
Enter a search term here and the tool will give you other search terms related to it. You can also see the popularity of keywords over time here.
- Google Trends
Here you can see trends of keywords you entered.
- adCenter Labs Keyword Forecast
Shows the popularity of keywords entered.