Tuesday, December 29, 2009

Consistent appearance for your business or organization

When looking at the appearance of your business or organization it is important to show consistency. This will help to improve the brand recognition and also provide your appearance with a professional look.

A short, concise and catchy company/organization name is important. This name should differentiate you from the masses and from competitors. Of course, the name should fit your target group and be easy to spell.

Once you have a name, have a freelancer (or an affordable agency) design your logo. The money spent for it will be worth it.
There are different types of logos:
* Logo that consists of a sign, such as single letters, numbers or abbreviations.
* Logo that consists of the company name, product name or a name made up.
* Logo that consists of a picture or illustration.
With this kind of logo it can take a while for the company to be become known for its logo. Therefore, as an entrepreneur you should choose a different type of logo.
* Logos that consist of a combination of graphical and textual elements.
These kind of logos will be recognized fastest and they are easier to remember.

Viewers should be able to identify and recognize your new logo without any problems. It should be easily readable - even from a greater distance or when displayed smaller.

Your logo should consist of only one color, since printing a multicolored logo will be more expensive. Also, your logo should look good when black and white so you can use it universally. Monochrome logos do not have to be boring.

Once you have your logo, have stationery designed and printed, as well as business cards.

Additionally, you should choose a certain font that will fit your company. This will be your 'home font' from now on. You will use this particular font for all your printed matters.

Make sure, all your advertising material shows consistent appearance.

Your logo should always be used in the same way. Always use the same color, the same proportions and place it at the same position. Always use your 'home font' in the same size on your advertising material. If you use colors, make sure they are used consistently as well.

Adjust all your advertising material (logo, stationery, business cards, sign, brochures, website) to make sure the appearance is consistent.

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